It’s that time of year again... the annual kick off of the holiday season in Richmond with the 25th Anniversary Ukrops-Supervalu Christmas Parade ! This year, the funs kicks off Saturday, December 6th at 10AM on Broad Street in Downtown Richmond. This free, family friendly parade starts at the Science Museum of Virginia and ends at 6th Street.

Mix 103-7 will host a party zone in front of the DMV the morning of the parade. Mix 103-7 and Ritz Camera have teamed up to support our troops this holiday season. We will have Christmas cards for the troops! Stop by and send your holiday wishes to those serving our country.

Local hero and Astronaut Leland Melvin will be Grand Marshall for the parade.

Mix 103-7 wants to honor those families with loved ones overseas this holiday season. Calling all military families! Register to win a chance to ride on the Mix 103-7 float in the parade! A lucky military family of 4 will be chosen to ride on our Salute the Troops float on December 6th. Two lucky runner up families will win family four packs of Grand Stand tickets. Enter here!


To commemorate the Ukrop’s-Supervalu Christmas Parade’s Silver Anniversary, Schwarzschild Jewelers has designed a limited edition parade ornament. The Silver Anniversary Ukrop's Supervalu Christmas Parade Ornament was created by Schwarzschild Jewelers and handcrafted in sterling silver by a Virginia silversmith. Visit schwarzschild.com or please call Schwarzschild Jewelers Alverser Plaza 804-344-0150, Cary Court Shopping Center 804-355-2136, or Short Pump Town Center 804-967-0800 to purchase this limited edition ornament. Only 200 will be sold.